eBay
Evolution
Role: ECD / Core Product Experience & Vision
Innovating toward a sustainable future and championing re-commerce through modernized selling and buying experiences. eBay for everyone.
AT&T
Live True
Role: VP Design
AT&T is where people come to invent the future and pursue excellence. In everything we do, we aim to set the pace for everyone else. We Live True, Think Big, and Inspire Imagination.
Cadillac
Dare Greatly
Role: EVP / Executive Creative Director
A future built on daring. Cadillac vehicles preview the newest expression of American luxury, and a vision for tomorrow. “Only those who dare drive the world forward”.
Elle Fashion Next
The River
Role: Executive Creative Director / Creator
Applauded by Elle’s Editor In Chief, Robbie Myers, as “the best show Elle has ever done”, Elle Fashion Next was staged in the Koch New York City Ballet Building at Lincoln Center as part of the Mercedes-Benz New York Fashion Week. The show’s “River” concept with its serpentine infinite “liquid” runway, embraced the scale and architecture of the iconic building, and presented Elle’s talented crop of designers in a beautifully crafted immersive experience. Hired as the Executive Creative Director / Creator by Elle Magazine and LDJ Productions, I was responsible for the overall Elle Fashion Next show concept, including architectural design, choreography, event strategy, film and sound design, and environment.
Fire Phone
Failure & Invention
Role: Executive Creative Director, Fire Phone Launch
Failure is part of growth. As a company grows, everything needs to scale, including the size of your failed experiments. Amazon’s “failed” Fire Phone marked as the ignitor of Echo, Alexa, and the now ubiquitous Fire Platform including Prime. Became Echo, Alexa, and Fire Platform.
CFDA
Amplify Excellence
Role: Writer/Director - Creative Consultant
CFDA’s mission is to strengthen the impact of American Fashion globally by amplifying creative excellence, business longevity, and positive impact. The CFDA Awards was founded in 1980 to honor those who live this vision. A glamourous celebration in music, film, and special appearances featuring Calvin Klein, Marc Jacobs, Proenza-Schouler, Robert Lee Morris, Tory Burch, Public SchoolNY, The Row, Billy Reid, and Rodarte.
Target
Dollhouse
Role: Writer/Director/Creative Director
Erin Fetherston’s GO International Collection for Target launched with this playful film starring Ingrid Schram, Darla Baker, and Heather Hahn - directed by Chris Romero.